Crafting bold visual identities, motion graphics and social-first content for brands across India. I blend design craft with strategic thinking — ensuring every visual decision truly serves the brand.
I'm a Graphic & Motion Designer with 5 years of agency experience across India's most dynamic creative environments. My work spans bold brand identities, motion reels, and social-first campaigns — all rooted in a deep understanding of brand voice and storytelling.
Currently freelancing and expanding into UI/UX design with AI, I bring a fast, thoughtful approach that leverages the full Adobe Creative Suite alongside the latest AI tools to deliver work that truly resonates.
Working independently with DTC and lifestyle brands, offering services across brand identity, motion design, social content, and visual strategy. Alongside client work, actively learning UI/UX design with AI — integrating tools like Figma, Midjourney, and AI-assisted prototyping to expand into product and interface design. Building a curated client pipeline through Behance, Instagram, and direct referrals, with a focus on brand-led creative work that is both strategic and visually distinctive.
Produced motion reels, animated creatives, and social content for over 10 brands spanning Fashion, Jewellery & Lifestyle, F&B, Events, Décor, and Storage — consistently meeting weekly delivery cycles across concurrent accounts. Worked in close collaboration with strategy teams to ensure visual output was tightly aligned with each brand's tone of voice, which measurably reduced revision rounds and improved creative quality. Integrated AI tools including Midjourney, Adobe Firefly, and Runway into the concepting workflow, cutting moodboard and ideation turnaround by approximately 40% while maintaining full brand fidelity in final outputs.
Designed social media content and motion graphics for leading brands including Jawa Motorcycles, Coto, Queens Emporium, and Cuisinary — spanning automotive, wellness, beverage, and retail categories. Delivered complete brand identity systems, product packaging, and B2B sales leaflets across 6+ concurrent accounts, maintaining distinct visual languages for each client while managing a high-volume, fast-paced creative workload within an agency environment.
Created brand identities, social templates, and ad creatives for clients across FMCG, lifestyle, and retail sectors. This role built a strong foundation in multi-format design delivery — spanning print, digital, and packaging — and sharpened the ability to produce consistent, high-quality creative work across a diverse range of industry verticals within tight timelines.
Designed graphics for t-shirts and rompers at Knitroot, creating apparel visuals that aligned with brand identity and consumer appeal. Also assisted in digital content creation, brand assets, layouts, and social media graphics at LC Media House in the FMCG and lifestyle space. These formative experiences established a rigorous work ethic, an eye for detail, and an understanding of how design functions within commercial and brand contexts.